If you are like most creatives (artists, authors, photographers, etc.), then you've just found your pathway to success. Most artists dislike the business (marketing and sales) side being a creative. We temper that disdain by making it easy to hook up with the latest and most effective marketing tools now available and affordable (for most) in a "win-win" methodology. Choose the a pathway that best suits you.
Pricing is one of the most important elements for any business. How much you charge for a product (art) or service (classes) directly affects how much you can sell. Getting the pricing right can result in substantial revenue boosts and set you up with a distinct competitive advantage.
This booklet will wade through those forbidden, hard to talk about places; money, marketing, galleries, websites, the business side of art that many artists just hate. It's 5 easy to understand pricing strategies that will make your art pricing job easier. And, there are links to connect you with an art marketing professional if you so choose.
As a creative, how do you set yourself apart from all the other people selling; paintings, books,consultations, crafts and code? Now that the internet has leveled the playing field for everyone, how to you find and communicate with your specific audiences? And, how to you make sure that you have creative time by not getting overwhelmed in the business and marketing elements?
The whole point of it all, in the internet marketplace is to be specifically conspicuous with your audiences, your customers, and your perspective customers by communicating with them effectively - when they want to talk and when they're ready to buy. We, at Zebra Media Group, want to make sure that you, as our client, are right there, at that moment in time, when they want to be served. We call that, "Running with the Zebras."
Because we're all unique both in personalities and in our creations, we create a tailored solution for each one of our clients. Yes, we use some of the same technology, but it's customized both for you and for your audiences. Let us show you how we do that, right here, right now!
Kim Starr
Creative Director
We are a team of like minded creatives with different talents. For example - Kim is our creative director, an artist that has commercial success with her romantic realism oil paintings and painting classes. Her assignment is to help you with the digital implementation of expressing your brand online.
Jeff is our chief technical coder, he's has old school values and old school coding skills that used to oversee all the tailoring of client implementations. He's completely certified and can make technologies talk to one another by moving data and collateral in and out of platforms. His codes make machines talk to one another and your clients take action.
Blaine oversees all the advertising and marketing implementations for clients. He brings decades advertising and marketing technology implementations experience. His job is to tailor specific strategies, tactics and tools for your brand that will you connect with your customers to inspire trust.